94.1 WVIC will make its flip to Classic Country “94.1 Duke-FM” on Monday, March 16.
The changes in the Lansing market won’t stop there. Current WVIC afternoon host Parker and middayer Mars will slide over to mornings at sister Classic Hits 92.9 WLMI replacing Tim Barron. WLNS-TV reports that WLMI may be switching to AC in the process.
Original Report 3/6: Midwest Communications is preparing to bring its Classic Country “Duke” brand to a fourth market.
Midwest has registered 941TheDuke.com for Alternative 94.1 WVIC Jackson/Lansing, MI. The brand, named for Midwest President Duke Wright, has been launched over the past year in Appleton/Green Bay, Evansville, and Terre Haute.
This past January Midwest flipped Country 92.1 WQTX to Sports as “The Team“. A move to to Classic Country would once again give Midwest a format competitor to Townsquare Media’s market leading 100.7 WITL.