As expected CBS relaunched 96.5 WRDW-FM Philadelphia as “96.5 Amp Radio” at 5:00 this afternoon. Bobby Smith has been named Program Director. Smith most recently programmed Hot AC “Mix 105.1” WOMX and CHR “101.9 Amp Radio” WJHM in Orlando. He is also a South Jersey native who began his career in the 90’s at Modern AC “Max 95.7” WXXM.
Just like last year’s launch of the format in New York, 96.5 Amp is debuting with Commercial Free Weekend.
CBS Radio’s 96.5 FM in Philadelphia will present area listeners with a new destination to discover the best new pop, pop-rhythmic and dance music. Premiering today at 5:00pm, Philadelphia’s New 96.5 AMP RADIO blends the best of today’s most popular songs and reflects the growing future of music consumption.
Established artists such as Taylor Swift, Ariana Grande, Pitbull, Rihanna and Calvin Harris along with breakout artists such as Zedd and Wiz Khalifa to name a few will be featured on the station. The new 96.5 AMP Radio can be heard on-air, online at 965amp.com or by downloading the Radio.com app for a variety of mobile and tablet devices. The station will have an active local presence on all popular social media channels.
“AMP Radio” will be a highly attractive brand for Philadelphia’s young adult listener. The popularity of today’s pop music is at an all-time high and we’re looking forward to increasing the station’s already powerful reach with advertisers and listeners, both on-air and online,” said Marc Rayfield, Senior Vice President and Market Manager, CBS RADIO Philadelphia.
Newly named Program Director Bobby Smith said, “This is the most exciting time to introduce a new brand as we have an almost unlimited amount of digital opportunities to connect and engage with our local Philly audience. I look forward to 96.5 AMP Radio being the local listener’s first choice for hearing their favorite new hit music!”
Follow 96.5 AMP Radio on Twitter @965ampradio, Facebook.com/965ampradio or Instagram @965ampradio.
WRDW is owned and operated by CBS RADIO, one of the largest major-market radio operators in the United States. A division of CBS Corporation, CBS RADIO owns and operates 117 radio stations in 26 markets – including the top 10 as ranked by Nielsen Audio – as well as an extensive array of digital assets. CBS RADIO also owns and operates WIP, KYW, WPHT, WOGL, and WXTU in Philadelphia.
Update 4/7: The wheels are in motion for an Amp Radio relaunch at CBS CHR “Wired 96.5” WRDW-FM Philadelphia.
The station is currently running jockless with limited imaging promoting something for Friday, April 10 at 5:00pm. Exiting the station are PD/Afternoon Host Buster Satterfield and Morning Host Chunky. As we reported in late March, digital signs point to an upcoming relaunch as “96.5 Amp Radio“.
Original Report 3/27: Digital signs are pointing to a coming relaunch of CBS CHR “Wired 96.5” WRDW-FM Philadelphia under their “Amp” branding.
965Amp.com was registered anonymously in late February following prior parking of 965AmpRadio.com and AmpRadioPhilly.com right after CBS’ acquisition of the station was announced last October. The most recent domain has been accompanied by blank Twitter and Instagram accounts, and a private Facebook page.
WRDW-FM currently ranks 18th in the Philadelphia market with a 2.4 share; well behind iHeartMedia’s “Q102” WIOQ’s 4.1 share. The station has been moved from Rhythmic CHR to Mainstream CHR reporting status since CBS took over in December.