iHeart Makes Talk 1430 Official As Rush Limbaugh’s New Boston Home
iHeartMedia has announced that “Talk 1430” WKOX will debut at 12pm on Monday, June 29.
The new station will feature a combination of Premiere Radio Network’s Conservative Talk and Fox Sports Radio programming. The station will air Fox Sports Daybreak from 6-9am, followed by the triumverate of Glenn Beck, Limbaugh, and Sean Hannity. America Now, Mark Levin, and Ground Zero with Clyde Lewis will follow in evenings.
iHeartMedia Boston announced today the launch of TALK 1430 WKOX, effective June 29, 2015. WKOX will feature an all-new programming lineup of America’s top talk radio personalities, including Rush Limbaugh, Sean Hannity, Glenn Beck and Mark Levin, with FOX Sports Radio programming during overnights. The new format will debut at noon on June 29 with The Rush Limbaugh Show, the most-listened-to Talk radio program in the U.S.
Below is WKOX’s new weekday programming schedule:
FOX Sports Daybreak with Andy Furman & Mike North – 6 – 9 a.m.
The Glenn Beck Program – 9 – noon
The Rush Limbaugh Show – noon – 3 p.m.
The Sean Hannity Show – 3 – 6 p.m.
America Now – 6 – 9 p.m.
The Mark Levin Show – 9 p.m. – midnight
Ground Zero with Clyde Lewis – midnight – 1 a.m.
The Jason Smith Show – 1 – 2 a.m.
The Ben Maller Show – 2 – 6 a.m.
“We are excited to bring this powerful lineup of Talk show hosts to our cluster here in Boston,” said Alan Chartrand, Market President, iHeartMedia Boston. “We are confident that the biggest names in the talk radio format will serve our listeners and advertisers well.”
“We are proud to have the best talkers in the business back home at iHeartMedia Boston,” said Dylan Sprague, Senior Vice President Programming, iHeartMedia Boston.
iHeartMedia Boston has a strong cross-platform presence and TALK 1430 WKOX joins a number of iconic brands and franchises — both broadcast and digital — including 94.5 WJMN-FM, 101.7 WBWL-FM, 101.7 WXKS-HD, Kiss 108/WXKS-FM and 1200 WXKS-AM — and produces legendary marquee events including Kiss 108’s Jingle Ball, JAM’N 94.5’s Summer Jam, Kiss 108’s KISS Concert and JAM’N 94.5’s Monster Jam. iHeartMedia is a leading media outlet in the Boston market and its programming and content are available across multiple platforms, including its broadcast stations; online via its branded digital sites; mobile; and social, with nationwide listening through iHeartRadio, the all-in-one streaming music and live radio service with its more than 600 million downloads, nearly 80 million social media followers and 87 million digital uniques across the Network.
Original Report 6/14: Just as it had to place Rush Limbaugh on their Indianapolis Sports Talker to retain his presence in the market, iHeartMedia appears to be making the same move in Boston.
Based on the domain registration of Talk1430.com, iHeart will soon dump the Spanish Variety “Mia 1430” programming on WKOX Everett in order to enable Rush to hold an affiliate in market #10. WKOX is currently one of three Spanish language music station in the Boston market, but the only one subscribing to Nielsen Audio. It registered a 0.6 share in the May 2015 PPM ratings.
WKOX is iHeartMedia’s weakest station in its Boston cluster. It operates with 5kW daytime and 1kW directional at night. While iHeart does have fellow affiliates 580 WTAG Worcester, 610 WGIR Manchester NH, 920 WHJJ Providence RI, and 95.1 WXTK Hyannis/Cape Cod circling the Boston metro, none of those signals will do much to help WKOX’s deficiencies in the market itself.
Just like moves in recent years in Los Angeles, San Francisco and Indianapolis, iHeart would merely be placing Limbaugh and fellow Conservative Talkers on WKOX to ensure distribution in a top market for national sales purposes. With the lack of options for gaining syndication revenue from another broadcaster, dumping the extraneous 1430 format becomes the only clear option for the company.