Merlin Media Hot AC “I101” WIQI Chicago has shifted to Rhythmic Hot AC.
Since its debut in July 2012, the station has constantly adjusted its focus to find its niche in the Chicago market. Starting with an all-90’s mix, WIQI quickly moved to Hot AC but its ratings hovered around a 1.5 share. In recent weeks the station has experimented with a more Rhythmic lean at night following the success of its “iParty” mixshows on Friday and Saturday nights, which brought the station’s share up to a 1.7 in the November PPM’s.
The 2:00pm hour on I101 featured:
Drake – Hold On We’re Going Home
Arrested Development – Tennessee
Mariah Carey – We Belong Together
Justin Timberlake f/ Jay Z – Suit & Tie
Kevin Rudolph f/ Lil Wayne – Let It Rock
2 Pac – California Love
Robin Thicke f/ Pharrell & T.I. – Blurred Lines
Eminem f/ Rhianna- The Monster
Paperboy – DITTY
Jason Derulo – In My Head
Pras Michael f/ ODB – Ghetto Superstar
Lady Gaga – Applause
Outkast f/ Sleepy Brown – The Way You Move
The new format is similar in vein to the successful format launches this year at Greater Media’s “Hot 96.9” WBQT Boston and Entercom’s “Hot 103.7” KHTP Seattle. Coincidentally, in what was likely a blocking scheme towards the name, Clear Channel registered Hot101Chicago.com and Hot1011Chicago.com in late November.