Following the move of Variety Hits “101.3 Bob-FM” to 104.9 KBHT, M&M Broadcasters has launched Country “101.3 The Highway” on K267AI Moody/KBHT-HD2.
The new current skewing format creates a flanker for Texas Country “92.9 Shooter-FM” KRMX Marlin up against iHeartMedia’s market leading “Waco 100” 99.9 WACO-FM. This give WACO-FM a direct format competitor for the first time since Prophecy Media Group flipped 106.7 KIXT from Country to Classic Rock “106.7 The Eagle” in April.