After iHeartMedia lost its LMA of Immanuel Broadcast Network’s 92.3 W222AF Marietta/Atlanta GA last week, the translator is now operating as Urban “Power 92.3 Jams” under the operation of Enoch Kirkwood and Larry Edwards’ Media One Broadcasting.

The translator is now rebroadcasting Cox Media Group’s 97.1 WSRV-HD3 Gainesville, but operating via STA with 7.5w/256m from the tower utilized by 88.5 WRAS, 94.1 WSTR and multiple translators. The new “Power 92.3 Jams” takes on the programming that was recently heard on Cumulus Media’s 101.5 WKHX-HD2 as “Jams 101“.

W222AF joins a crowded Hip-Hop landscape in Atlanta that already includes Urban One’s “Hot 107.9” WHTA, Entercom’s “V103” WVEE, iHeartMedia’s “96.7 The Beat” WRDG, and Core Communicators “Streetz 94.5” W233BF. The bigger issue for the station is the use of the “Power” moniker as it has been used in the market by iHeartMedia CHR “Power 96.1” WWPW since 2012. If it hasn’t been already, expect a Cease & Desist letter to be en route to the new station.