Connoisseur Media has announced an expansion to its digital marketing division with the acquisition of staff, a substantial portfolio of accounts and key management platforms from Scorpion.
The acquired assets will be merged with Connoisseur’s existing digital marketing operations under the name “Ferocious Media”. The division will be led by former Scorpion Chief Advertising Officer Kevin Szypula, who had co-founded the Islandia NY based Driven Local in 2006 that was then sold to Scorpion in 2017. Connoisseur’s earlier digital marketing department had been merged into Driven Local, with the company then reacquiring their Connecticut office in 2017.
Connoisseur has expanded its media business through an acquisition of digital marketing staff, a substantial portfolio of accounts and key management platforms from Scorpion. The combined digital operations under Connoisseur Media will be known as “Ferocious Media” going forward.
The assets purchased by Connoisseur are a portion of Scorpion’s 2017 acquisition of Driven Local, a nationally recognized, award winning Digital Marketing agency and Google Ads Premier Partner.
Kevin Szypula, who was Driven Local co-founder and most recently Chief Advertising Officer of Scorpion, will join as Ferocious Media Chief Operating Officer. “I am ecstatic to bring a core team of seasoned digital marketing minds to this endeavor. This is the same team that won the Google Premier Partner Award for Best Quality Accounts and also Google Display Champions.”
Connoisseur CEO Jeff Warshaw states “This is a significant step for our company, it allows us to bring a crackerjack operating team and hundreds of additional accounts into Connoisseur. We started a digital marketing services company 10 years ago, then merged with Driven Local. We are so happy to welcome Kevin back to the family.”
Ferocious Media is a full-service marketing company that provides cutting edge website design, search engine optimization, search engine marketing, media buying, display, video and audio advertising, social media content and more.
“Partnering with Jeff Warshaw and Connoisseur to form a best in class omni-channel marketing solution is a dream come true. Our plans are aggressive and will fill a much-needed void in the ecosystem for local businesses to ferociously compete across multiple platforms,” added Szypula.
