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March 2021 (3/4 – 3/31) Nielsen Audio Ratings Day 4: Record Setting Monthly For WHQG

Lance Ventaby Lance Venta
April 22, 2021

102.9 The Hog WHQG MilwaukeeThe fourth and final day of Nielsen Audio’s PPM releases bring Austin, Raleigh/Durham, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

All the numbers can be found at RadioInsight.com/Ratings.


Apologies for briefer than usual rundown due to time constraints today.

Waterloo Media Variety Hits “103.5 Bob-FM” KBPA surges back to its usual spot atop Austin with a 6.6 – 8.5 – 9.3 trend. Audacy AC “Majic 95.5” KKMJ drops 10.6 to 9.0, while Public News/Talk 90.1 KUT-FM falls 10.1 to 8.9.

iHeartMedia Rhythmic CHR “102.3 The Beat” KPEZ surges up 2.5 – 3.0 – 3.8, while co-owned CHR “96.7 Kiss-FM” KHFI goes the other way down 3.9 – 2.7 – 2.4.

Curtis Media Classic Hits “Kix 102.9” WKIX-FM rises 5.2 to 5.4 with ratings expert Chris Huff noting this is the second straight month of a record high for the station. Also jumping up is Capitol Broadcasting Sports “99.9 The Fan” WCMC-FM going 1.6 to 3.1.

Cumulus Classic Hits 104.5 WJJK heads back into the double digit share range with a 9.8 to 10.0 gain atop Indianapolis. Emmis AC “B105.7” WYXB falls over two share points 8.6 to 6.4.

Also trending downward in Indianapolis are iHeartMedia Alternative “Alt 103.3” WOLT down 4.4 – 3.3 – 3.0 and Radio Once CHR “Radio Now 100.9” WNOW-FM 2.7 – 2.3 – 1.9.

Saga’s Rock duo of Classic Rock “Hometown Rock 96.5” WKLH (8.3 – 8.7 – 8.8) and Rock “102.9 The Hog” WHQG (6.5 – 7.1 – 8.0) take the top two spots in Milwaukee. Huff notes that the 8.0 share is the largest for the 102.9 frequency since 1982 as Country WBCS.

iHeartMedia Conservative Talk 1130 WISN falls to third sliding 11.0 – 9.4 – 8.0. iHeart’s Classic Hits “95.7 Big-FM” WRIT-FM trends down 8.8 – 8.4 – 7.6.

In its final monthly before its flip to Oldies, Saga CHR “Energy 106.9” WNRG-FM slips 1.5 to 1.2.

iHeartMedia Country “The Big 98” WSIX-FM surges up in Nashville 5.2 – 5.8 – 7.3. Public News/Talk 90.3 WPLN-FM falls down 6.5 – 5.4 – 4.0.

Core Communicators Hip Hop “Streetz 87.7/102.1” WXTG-FM debuts in the Norfolk numbers with a 1.6 share.

Cox Classic Rock “Eagle 96.9” WJGL takes the Jacksonville lead with a  8.5 – 9.0 – 9.6 trend. Huff notes that is the highest share for the signal since it was WAIV in 1982. Renda AC 96.1 WEJZ drops 9.2 to 9.0, while Cox News/Talk 104.5 WOKV-FM falls 9.2 – 8.6 – 7.9.

A pair of stations crack double digits in Greensboro. Audacy Adult R&B 97.1 WQMG continues to trend up 10.6 – 11.2 – 11.5. Dick Broadcasting Classic Rock “Rock 92” WKRR slips 10.6 to 10.5.

Audacy Hip Hop “102 Jamz” WJMH jumps up 5.7 to 7.0.

iHeartMedia CHR “Wild 95.5” WLDI West Palm Beach jumps up 3.2 to 4.1.

A pair of Audacy stations show gains in Memphis. Hot AC “FM 100” WMC-FM trends up 5.6 – 6.3 – 7.1. AC “104.5 The River” WRVR jumps 4.6 to 6.2.

While Audacy AC “Lite 100.5” WRCH retains its Hartford lead with a 13.9 to 13.8 drop, Public News/Talk 90.5 WNPR rises to second 6.8 to 7.2 for what Huff notes is a station record. Audacy Hip Hop “Hot 93.7” WZMX falls to third trending down 8.1 – 7.4 – 6.6.

Also showing gains in Hartford are iHeartMedia’s duo of Country 92.5 WWYZ (5.2 – 6.5) and CHR “Kiss 95.7” WKSS (5.6 to 6.3). iHeart’s Classic Hits “105.9 The River” WHCN moves the other way falling 6.2 to 4.8.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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March 2021 (3/4 – 3/31) Nielsen Audio Ratings Day 4: Record Setting Monthly For WHQG

Lance Ventaby Lance Venta
April 22, 2021

102.9 The Hog WHQG MilwaukeeThe fourth and final day of Nielsen Audio’s PPM releases bring Austin, Raleigh/Durham, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

All the numbers can be found at RadioInsight.com/Ratings.


Apologies for briefer than usual rundown due to time constraints today.

Waterloo Media Variety Hits “103.5 Bob-FM” KBPA surges back to its usual spot atop Austin with a 6.6 – 8.5 – 9.3 trend. Audacy AC “Majic 95.5” KKMJ drops 10.6 to 9.0, while Public News/Talk 90.1 KUT-FM falls 10.1 to 8.9.

iHeartMedia Rhythmic CHR “102.3 The Beat” KPEZ surges up 2.5 – 3.0 – 3.8, while co-owned CHR “96.7 Kiss-FM” KHFI goes the other way down 3.9 – 2.7 – 2.4.

Curtis Media Classic Hits “Kix 102.9” WKIX-FM rises 5.2 to 5.4 with ratings expert Chris Huff noting this is the second straight month of a record high for the station. Also jumping up is Capitol Broadcasting Sports “99.9 The Fan” WCMC-FM going 1.6 to 3.1.

Cumulus Classic Hits 104.5 WJJK heads back into the double digit share range with a 9.8 to 10.0 gain atop Indianapolis. Emmis AC “B105.7” WYXB falls over two share points 8.6 to 6.4.

Also trending downward in Indianapolis are iHeartMedia Alternative “Alt 103.3” WOLT down 4.4 – 3.3 – 3.0 and Radio Once CHR “Radio Now 100.9” WNOW-FM 2.7 – 2.3 – 1.9.

Saga’s Rock duo of Classic Rock “Hometown Rock 96.5” WKLH (8.3 – 8.7 – 8.8) and Rock “102.9 The Hog” WHQG (6.5 – 7.1 – 8.0) take the top two spots in Milwaukee. Huff notes that the 8.0 share is the largest for the 102.9 frequency since 1982 as Country WBCS.

iHeartMedia Conservative Talk 1130 WISN falls to third sliding 11.0 – 9.4 – 8.0. iHeart’s Classic Hits “95.7 Big-FM” WRIT-FM trends down 8.8 – 8.4 – 7.6.

In its final monthly before its flip to Oldies, Saga CHR “Energy 106.9” WNRG-FM slips 1.5 to 1.2.

iHeartMedia Country “The Big 98” WSIX-FM surges up in Nashville 5.2 – 5.8 – 7.3. Public News/Talk 90.3 WPLN-FM falls down 6.5 – 5.4 – 4.0.

Core Communicators Hip Hop “Streetz 87.7/102.1” WXTG-FM debuts in the Norfolk numbers with a 1.6 share.

Cox Classic Rock “Eagle 96.9” WJGL takes the Jacksonville lead with a  8.5 – 9.0 – 9.6 trend. Huff notes that is the highest share for the signal since it was WAIV in 1982. Renda AC 96.1 WEJZ drops 9.2 to 9.0, while Cox News/Talk 104.5 WOKV-FM falls 9.2 – 8.6 – 7.9.

A pair of stations crack double digits in Greensboro. Audacy Adult R&B 97.1 WQMG continues to trend up 10.6 – 11.2 – 11.5. Dick Broadcasting Classic Rock “Rock 92” WKRR slips 10.6 to 10.5.

Audacy Hip Hop “102 Jamz” WJMH jumps up 5.7 to 7.0.

iHeartMedia CHR “Wild 95.5” WLDI West Palm Beach jumps up 3.2 to 4.1.

A pair of Audacy stations show gains in Memphis. Hot AC “FM 100” WMC-FM trends up 5.6 – 6.3 – 7.1. AC “104.5 The River” WRVR jumps 4.6 to 6.2.

While Audacy AC “Lite 100.5” WRCH retains its Hartford lead with a 13.9 to 13.8 drop, Public News/Talk 90.5 WNPR rises to second 6.8 to 7.2 for what Huff notes is a station record. Audacy Hip Hop “Hot 93.7” WZMX falls to third trending down 8.1 – 7.4 – 6.6.

Also showing gains in Hartford are iHeartMedia’s duo of Country 92.5 WWYZ (5.2 – 6.5) and CHR “Kiss 95.7” WKSS (5.6 to 6.3). iHeart’s Classic Hits “105.9 The River” WHCN moves the other way falling 6.2 to 4.8.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Recent Headlines

Lakeshore Public Media 89.1 WLPR Lowell WBAA Lafayette

Lakeshore Public Radio To Simulcast WBAA

June 16, 2026
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June 15, 2026
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