Saga Communications Rock “Lazer 99.3/98.5” 1600 WLZX/98.5 W253CD East Longmeadow/Springfield and 99.3 WLZX-FM Northampton MA will launch the Toucher & Rich show in mornings on Monday, May 9.

Hosted by Fred Toucher and Rich Shertenlieb and based at Beasley Media’s “98.5 The Sports Hub” WBZ-FM Boston, the show entered regional syndication last fall on Townsquare Media’s Alternative “WCYY” network of 94.3 WCYY Biddeford/Portland, 1400 WJZN/95.9 W240DH Augusta, and WPKQ North Conway NH.

Toucher & Rich fill the morning slot on WLZX/WLZX-FM that had been held by Dave Coombs. Coombs has since moved to middays at Saga’s “Hometown Rock 96.5” WKLH-FM Milwaukee.

Beasley Media Group announces Toucher & Rich, the Marconi Award winning morning show featured on Boston’s 98.5 The Sports Hub, has added Saga Communication’s Lazer 99.3 and 98.5 in Springfield and Northampton, MA to its syndication network beginning on Monday, May 9th, 2022.

The addition of the new affiliation further expands the show’s audience across New England.

Toucher and Rich, featuring Fred Toucher and Rich Shertenlieb, along with Jon Wallach, is the #1 ranked morning radio show in Boston. The program recently celebrated its 12th anniversary on 98.5 The Sports Hub as the dominant program for Male and Adult audiences 25-54.

“We’re excited to be launching Toucher & Rich in Springfield and Northampton on Lazer 99.3 and 98.5 with our new friends at Saga Communications,” said Toucher and Rich. “We’re fortunate to have some of the most loyal listeners in radio and look forward to introducing our show to a whole new audience of potential T&R diehards.”