iHeartMedia CHR “Power 105.3” WWPW Bowdon/96.1 WRDG-HD2 Atlanta GA will launch YEA Networks’ Tino Cochino Radio in mornings starting Monday, July 7.

WWPW has been running jockless in mornings since shortly after its frequency swap with what is now Hip Hop “96.1 The Beat” WRDG Atlanta in April 2024 when it dropped the KBKS Seattle based Jubal Show. The company says that the “addition of Tino Cochino Radio marks a new era for mornings on POWER 105.3, aligning with the station’s commitment to delivering content that reflects the energy and diversity of Atlanta. With a proven track record of success in key markets across the country, the show is poised to make an immediate impact, engaging listeners with fresh perspectives, dynamic storytelling, and an authentic connection that drives conversation on and off the air.”

iHeartMedia EVP/Programming and WWPW Program Director Jill Strada said, “We’re excited to welcome Tino Cochino and his team to POWER 105.3 in Atlanta! Tino brings a unique blend of culture, charisma, and authenticity that resonates with today’s diverse audience. His ability to connect across generations and backgrounds makes him and his team a perfect fit for Power 105.3.”

Cochino commented, “Atlanta doesn’t just influence culture, it creates it. To have the opportunity to wake up a city this powerful is something I don’t take lightly. We’re coming in with our own sound, our own energy, and a fresh perspective built on connection, conversation, and a sense of humor that belongs in your group chat. I’m grateful, I’m locked in, and I’m ready.”