Saga Communications will take over the advertising sales for the University of Florida’s Country “103.7 The Gator” WRUF-FM and Sports “ESPN Gainesville” 850 WRUF/98.1 W251CG Gainesville FL.
Saga will take over sales for the stations on September 1 in a seven year deal replacing Audacy which had managed the sales since 2012. Saga also operates “K-Country 93.7” WOGK Ocala, Classic Rock “Wind-FM” 95.5 WYND-FM Silver Springs/92.5 WNDD Alachua, and Classic Country “The Outlaw” WOGK-HD2.
The deal will also include student learning, professional development, and industry innovation, including opportunities in broadcasting, media sales, digital media, audience development, sports media, content strategy, internships, and mentorship.
Saga President/CEO Chris Forgy said, “This collaboration reflects Saga’s commitment to investing in our present and future by working with outstanding local media properties as well as investing in our next generation of media professionals.”
University of Florida College of Journalism and Communications Dean Hub Brown commented, “This partnership represents a significant investment in the future of both public higher education and local media.”
University of Florida Division of Media Properties Executive Director Randy Wright added, “The combination of WRUF’s rich history, the University of Florida’s academic excellence, and Saga’s proven success in local broadcasting creates an exceptional opportunity for our students, our advertisers, and our listeners.”
