Citing financial difficulties, Horizon Broadcasting’s “104.3 The Bay” WBYW Lynn Haven/Panama City FL ceased operations on Friday, November 16.
The station signed on in August 2011 with an Adult Rock format stretching from the 1970s through 2000s.
The Horizon Broadcasting that owns WBYW is unrelated to the Horizon Broadcasting Group that operates stations in Oregon. The station was a stand-alone in the Panama City market although its owners operated additional stations in Florida via various LLC’s including Sports “ESPN 97.9” WTSM Tallahassee, Classic Hits “98.5 The Beach” WSBH Satellite Beach/Melbourne, and the pair of AC “Coast 101.3” WHLG and Urban AC “104.7 The Flame” in Port St. Lucie.
Shark 
Nate DaGrate
Wow I wish I could buy 104.3. Ive always wanted a frequency in PC.
They must really be in some trouble–peeping RECnet and Radio Locator, the 104.3 signal is pretty good for a local, a fully spec’d class A. No less than a 60dbu over the city, PCB, and the Air Force base.