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105.1 The Bounce Brings Classic Hip-Hop To Detroit

105.1 The Bounce WMGC Detroit Classic Hip-HopGreater Media debuted the new format on 105.1 WMGC-FM at noon today as the station flipped to Classic Hip-Hop “105.1 The Bounce“.

Debuting the new format with the usual 10,000 songs commercial-free, the new format fills a vacancy between the two Urbans, two Urban ACs, two CHRs, and one Hot AC in the market. The station intends to focus on music from the 1990s and 2000s. The station launched with Eminem’s “Real Slim Shady”, Notorious B.I.G’s “Hypnotize” and Mark Morrison’s “Return Of The Mack” as its first three songs.

WMGC-FM will remain the flagship for the NBA’s Detroit Pistons for the 2016-17 season as it runs out its contract with the franchise. The station dropped its nearly three year old Sports format on Wednesday evening.

Greater Media has officially unveiled the All New 105.1 The Bounce… Detroit’s Throwback Hip Hop and R&B!

105.1 The Bounce will feature throwback hip hop and R&B songs from the 90’s and 2000’s, including artists that span from 2Pac and Ice Cube to Drake and Rihanna.

The station officially kicked off the new format today at noon by unveiling the first of 10,000 songs in a row. The new on-air line-up will be announced in the near future.

“Greater Media is thrilled to unveil this fun and unique new format in the Motor City,” said Vice President and Market Manager Steve Chessare. “We look forward to providing a fun, fresh new sound featuring some of the best throwback hip hop and R&B sounds over the past for our listeners to enjoy!”

“We’re thrilled that our great Detroit cluster is adding a new brand for our audience and our customers,” said Greater Media Senior Vice President of Program Development Buzz Knight.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

7 Comments

  1. Profile photo of ksradiogeek


    Yes!!!! LOVE the name, but the logo…ehhh…it could be tweaked a bit.

    I bet Mr. Everett is happy to see another “rap oldies” station launch…

  2. Profile photo of troygud1


    I hope The Bounce will change its call letters, From WMGC to WBNC.

    • Profile photo of charles57


      Call letters are Government-Speak. 105.1 The Bounce is the station name for public consumption.

      • Profile photo of Steve Varholy


        That’s a radio person talking. Real people know what call letters are – there’s 80+ years of their use to ID the station. These monikers like “The XXXX” are stupid radio speak.

        • Profile photo of Chris Tarr


          I’ll put money on the fact that you’re wrong about “Real people know what call letters are”.

          In the 13 years that I’ve been in Milwaukee, nobody has referred to 103.7 Kiss FM as “WXSS”. When I programmed Star 105 in Illinois, there wasn’t a single person that referred to the station as “WZSR”.

          9 times out of 10, people will refer to a station by dial position if they don’t refer to it by it’s “promoted” name (“I listen to 97.5” or “I like 620”).

          “Real people” have no idea what call letters are for anymore.

  3. Profile photo of Steve Varholy


    Locally, the TV stations are referred to by their calls or over the air virtuals – 19/WLTX, 25/WOLO, 10/WIS, the local country station is either 97.4 or WCOS, the top 40 station is either 104, 104.7 or WNOK, the newstalk is 560, AM 56 or WVOC.

    Radio people from major markets are pretty clueless about the rest of America. Everyday people here know that the iHeart stations are all “prerecorded” and I’ve even heard non-radio people say “voice track.”

    It is myopic to think otherwise.

    Moreover, you assume that people in Chicago have no idea that WGN or WLS are call letters.

    Give me a break.

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