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Ronnie Stanton Joins Alpha Media As VP/Programming & KBAY/KEZR PD

Alpha Media Digity San Jose West Palm Beach New BernAlpha Media has named Ronnie Stanton as Vice President of Programming overseeing five formats and Program Director of AC 94.5 KBAY and Hot AC “Mix 106.5” KEZR San Jose CA.

Stanton, who has spent his entire career so-far in Australia and Canada, will have direct oversight of Alpha’s Alternative, Classic Hits, Classic Rock, Oldies, and Rock stations. He comes to Alpha from Corus Radio where he served as VP/National Brands & Programming, Morning Show Coach, and PD of Alternative 99.3 CFOX Vancouver. He has also worked for Astral Media as OM/PD of their Vancouver stations and PD/Morning host at multiple Australian stations.

Alpha Media announced today Ronnie Stanton has been named Vice President of Programming with direct oversight of the Rock, Classic Rock, Alternative, Oldies and Classic Hits formats. He will also serve as Program Director of the two Alpha Media San Jose stations: KBAY and KEZR.

Stanton is a 20-year veteran in the industry and comes to Alpha with deep programming experience in Australia and Canada, most recently serving as VP of Programming for Corus Entertainment. He also brings a breadth of experience in multiple formats in addition to a Morning Show Talent Coach for the Randy Lane Company. Recognized in the industry for his innovative vision, Ronnie was nominated nine times by the CMW Radio Awards for “Program Director of the Year” and nominated seven times for “Station of the Year.”

President and CEO of Alpha Media, Bob Proffitt said, “As a continuation of our rapid growth, we have been searching for the ideal candidate to help Scott Mahalick, Phil Becker and our programming teams execute strategies for on-air, online and mobile audience growth. Ronnie is a dynamic addition.”

Scott Mahalick, Executive VP of Programming commented on the announcement, “We are thrilled to have an additional visionary programmer join our team. Ronnie brings an international perspective, winning track record, great passion for the art of the product and stellar leadership traits.”

“To have a true “World Class” Program Director on the team will be a game changer for Alpha San Jose,” added John Levitt, San Jose Market Manager.

“What a thrill to join America’s fastest growing radio company! Alpha Media is a REAL radio company, where their people and their markets matter. Live and local is the way forward as a medium and Alpha is trailblazing that. It is very exciting and humbling to play a part in it all,” Stanton remarked.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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