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Rock 105 Jacksonville Shows Its True Location

Rock 105 104.5 WFYV Jacksonville Bubba The Love Sponge Greaseman Cowhead

Cox Radio is taking advantage of Clear Channel’s flip of Modern Rock “Planet Radio 107.3” WPLA to Classic Hits to revamp one of its struggling outlets. Classic Rock “Rock 105“. Following last weeks departure of The Greaseman and Cowhead, the station has added currents and recurrents to its former Classic Rock mix and relaunched as “Rock 104.5 – Jacksonville’s Best Rock” retaining Bubba The Love Sponge in Mornings and hyping 52 minutes of music per hour. WFYV had used the “Rock 105” moniker since 1980.

WFYV has lost ratings share in recent years as Cox built a wall of Rock with sister Modern Rock “X102.9” WXXJ and Classic Hits “96.9 The Eagle” WJGL to flank their heritage Rock outlet. By shifting WFYV to Mainstream Rock, WJGL can focus on the Classic Rock hits in order to battle Clear Channel’s new “Magic 107.3“.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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