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Hot 100.9 Richmond Relaunches

Hot 100.9 WHTI Richmond Q94 WRVQ Elvis Duran 101.5 Tampa Murph Dog CJ
Cox Media Rhythmic CHR “Hot 100.9” WHTI Richmond hit the reset button at midnight.

Taking a page out of sister “Hot 101.5” WPOI Tampa’s playbook, WHTI has shifted from Rhythmic to Mainstream CHR, launching an all out attack on Clear Channel’s “Q94” WRVQ, attacking the station for too much talk in the morning, Elvis Duran’s age and amount of commercials. You can see their launch hype package on YouTube.

WHTI dropped from a 3.0 share in the Summer to a station low 1.8 in the Fall book released. The former format was positioned between Q94 and the pair of Urban’s in the market: Clear Channel’s “106.5 The Beat” WBTJ and Radio-One’s “iPower 92.1” WCDX.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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