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Santa Begins Operations In Albuquerque

Santa 100.9 K265CA Albuquerque Christmas EasyThere’s still 111 days until Christmas, but we may have our first entry in the All-Christmas music microformat for 2013.

Clear Channel’s 100.9 K265CA Albuquerque is now “Santa 100.9” via 104.1 KTEG-HD2 Santa Fe. The translator recently completed its upgrade to 250 watts from Sandia Peak giving it a signal comparable to a Class A FM.

INSTANT INSIGHT: Normally we’d expect a Christmas microformat this early in the season to likely be a short-term deal, however when you add translators to what is already a market with more signals than normal we can easily see Clear Channel going for the publicity it will get by starting Christmas music before the Fall book even begins.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. Profile photo of KP


    What format was the signal before it was Christmas?

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