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WURV Richmond Presses Play

103.7 Play The River WURV Richmond Melissa Chase Jack LauterbackSummit Media Adult Alternative/Modern AC “103.7 The River” WURV Richmond shifted to Hot AC “103.7 Play” at 12am this morning.

Now positioning itself as “90’s, 2K and Today” the station has added a much more noticeable pop lean to its playlist. Melissa Chase remains as PD/Morning Host.

The River format received a 3.3 share in the Spring 2013 Arbitron ratings placing it ninth in the market. The adjustment at WURV follows Summit’s shift of 96.5 WKLR from Mainstream Rock to Classic Rock earlier this month.

The first hour of 103.7 Play featured:
Cobra Starship – You Make Me
Bruno Mars – When I Was Your Man
Goo Goo Dolls – Slide
Macklemore – Same Love
Adele – Rolling In The Deep
Maroon 5 – Love Somebody
Avicii – Wake Me Up
Fergie – Big Girls Don’t Cry
Hootie & The Blowfish – Only Wanna Be With You
Pink – True Love
Coldplay – Viva La Vida
Gotye – Somebody That I Used To Know
Jordin Sparks/Chris Brown – No Air
Katy Perry – Roar

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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