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WLPO Segues To Classic Hits

Classic Hits 103.9 WLPO 1220 LaSalle PeruMiller Media has flipped News/Talk 1220 WLPO LaSalle/103.9 W280EG Peru, IL to “Classic Hits 103.9 WLPO“.

The station will retain its Full Service elements, including a local News/Talk program in mornings, newscasts every 30 minutes and St. Louis Cardinals and University of Illinois sports.

VP/Operations John Spencer told the LaSalle News-Tribune,

WLPO spent the last decade providing news and talk around the clock. The last 4½ years we followed the lead of some of the most successful news-talk radio stations in the country by airing top-rated syndicated hosts during the day. With the addition of an FM translator (103.9) this summer, we feel we have an opportunity to go a different direction to increase the size of our audience. We’re hoping more people will wake up with Rod and then stick around for the greatest hits of all time.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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