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Execs Coming And Going At Cumulus San Francisco

NashFM 92.3 KSJO San Jose San Francisco Nash Mac DanielsCumulus San Franciso has lost a Market Manager and gained a Program Director.

Steve Sklenar, who had joined Cumulus as Market Manager last year from his former position as Director of Sales at Lincoln Financial Media San Diego has departed. No replacement has been named yet.

Meanwhile at recently acquiredNash-FM 92.3” KSJO San Jose, Mac Daniels joins as Program Director for the newly launched Country station.

Daniels is currently PD of sister “93.7 Kiss Country” KSKS Fresno and has previously programmed Country stations in Austin, Detroit, and Washington, DC. He will start in San Jose on July 7.

Cumulus Media announces that Mac Daniels has been appointed Program Director of KSJO, NASH-FM 92.3 San Francisco/San Jose. Daniels has been Program Director of KSKS, 93.7 KISS Country in Fresno since 2010. Prior to that, he programmed Austin Country stations KASE and KVET for Clear Channel, serving as Operations Manager and Program Director for those stations. He was also Regional Vice President of Programming for Clear Channel. Daniels was previously Program Director of WYCD in Detroit and WMZQ in Washington, and was Assistant Program Director and on-air personality at KPLX Dallas/Fort Worth from 1980-1993. Daniels takes the wheel at NASH-FM 92.3 on July 7.

Cumulus recently acquired KSJO and flipped to the NASH format on Memorial Day. The station is the only Country radio station in the San Francisco Bay Area and is currently airing 10,000 songs in a row to launch the station.

Mike McVay, Senior Vice President, Corporate/Programming for Cumulus Media, said: “”We are fortunate to have the bench strength to be able to bring a programmer as experienced as Mac to San Francisco.”

Jan Jeffries, Senior Vice President, Corporate/Programming for Cumulus Media, added: “Mac’s attention to detail, major market battle experience and winning track record put him at the head of the line to take the reins of programming at NASH FM 92.3”.

Daniels said: “I am very excited to be leading the charge for the NASH brand for the entire Bay Area. Our goal is to provide Bay Area Country fans with a full compliment of top quality Country Music and Country Lifestyle content across every platform to meet the increasing demand. Thanks so much to John Dickey, Mike McVay and Jan Jeffries for showing their confidence and enthusiasm with this select opportunity.”

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. Profile photo of Mike Hawkins


    “The station is the only Country radio station in the San Francisco Bay Area…”

    EXCEPT FOR crosstown rival KRTY/95.3, whose format has been country for several years now. KFGY/92.9/Healdsburg also does a pretty good job of covering the Bay Area with country format as well.

    I’m not a fan of country music, but I’m much less a fan of marketing BS.

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