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WPFT Heading To Mountain Country

Mountain Country 106.3 The Zone WPFT Pigeon Forge GatlinburgEast Tennessee Radio Group is flipping Sports “106.3 The Zone” WPFT Pigeon Forge, TN to Country “Mountain Country” on Monday, September 29.

Covering the Gatlinburg resort area southeast of Knoxville, WPFT is returning to the “Mountain” moniker it used during its original Classic Hits format from sign-on in 2007 until flipping to Sports in 2009. The new format will focus on music from the 80s through 2000s.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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