After debuting on MusicChoice’s on-demand and online properties in January, Cumulus’ NashTV is adding Qello Concerts mobile and over-the-top video apps to its distribution platform.
“NashTV on Qello” will bring the Nash content to streaming devices AppleTV, Android TV, Roku, PlayStation 3 and 4, XBOX 360 and 1, Google Chromecast, Samsung and Sony smart TV’s, and all smartphone platforms.
Qello Concerts’ All-Access plan costs $4.99 per month, however no mention is given whether the NashTV content will be under the paywall.
Cumulus Media, Inc. (NSDQ: CMLS), the national media company with nearly 500 hundred owned radio stations, 8,000 radio affiliates through Westwood One and the popular NASH Country music and lifestyle brand, announces that NASH TV will now be available globally through a strategic partnership with Qello Concerts, the worldwide leader in streaming long-form concert films on demand.
Qello Concerts will feature NASH TV’s original content across its worldwide OTT streaming platform, which includes web access, as well as:
Smart TVs from Samsung and Sony Connected devices, including streaming players and consoles: Apple TV, Android TV, Roku, PlayStation, XBOX and Google Chromecast Mobile devices: iOS, Android and Windows NASH TV features compelling original content based on the Country lifestyle including music, fashion/beauty, cooking, sports and original artist interviews filmed at the NASH campus in Nashville. Regular programming includes “NASH Nights Live,” “Grits & Hits,” “America’s Morning Show,” and “Real Live Performances.”
“Qello Concerts is a powerful platform to catapult our distribution into hundreds of millions of households across the globe through the connected TV market, bringing our popular lifestyle and entertainment programming to Country music fans to enjoy anytime, anywhere,” said John Dickey, Executive Vice President of Content and Programming for Cumulus.
“Country music is core to Qello Concerts and who better to grow that with than Cumulus and their amazing NASH TV content and industry-leading brand,” said Richard Johnson, co-founder of Qello Concerts.
Cumulus created the NASH entertainment brand based on the Country music lifestyle in January 2013 starting with the flagship “America’s Country Station” NASH FM 94.7 in New York City. In addition to dozens of Country format radio stations, the NASH brand includes NASH Country Weekly magazine, concerts/events, online and TV content, the NASH Icon joint venture with Big Machine Label Group and the upcoming NASH Next talent competition.
