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Alpha, Lazer and Mapleton Swap Merced Properties

Hot 104.7 KHTN Merced 96.3 KUBB Alpha Media Mapleton 92.5 the Bear KBREMapleton Communications is adding a pair and selling a pair in the Merced CA market.

Mapleton will acquire Country 96.3 KUBB Mariposa and Rhythmic CHR “Hot 104.7” KHTN Planada from Alpha Media for $2.5 million.

To make room for the newly acquired stations, Mapleton will sell Active Rock “92.5 The Bear” KBRE Atwater and Spanish AC “Magia 106.3” KGAM Merced for $550,000. The pair will be Lazer’s entry into the Merced market.

KHTN and KUBB will join a Mapleton cluster that also includes AC “K97.5” KABX, Regional Mexican “Radio Lobo 98.7” KLOQ-FM, News/Talk 1480 KYOS and Spanish Christian 1660 KTIQ.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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