[membership level="2,3"] <img src="http://radioinsight.com/wp-content/images/2016/11/wxxm-200x200.png" alt="92.1 The Mic WXXM Madison" width="200" height="200" class="alignright size-thumbnail wp-image-109062" />iHeartMedia is on the verge of making format changes in multiple markets. Let's start in Madison where a flip of Liberal Talk "<a href="http://themic921.iheart.com/">92.1 The Mic</a>" WXXM Sun Prairie is likely forthcoming. Brokered afternoon show The Devil's Advocates was <a href="http://isthmus.com/news/news/devils-advocate-radio-contract-canceled/">notified late last month</a> that Monday, November 7 would be their last day on the station. While syndicated shows are currently filling in their slot a flip to a music format is coming. <a href="http://Alt921.com">Alt921.com</a> had been registered anonymously in late October and was joined by an iHeart registration of <a href="http://921BestFM.com">921BestFM.com</a> on Monday. Could iHeart expand its All-80s programming beyond San Francisco and Albuquerque as the company attempts to turn its <a href="http://news.iheart.com/features/iheart80s-party-1676/">annual 80s concert</a> into another national event? With rumors running rampant that iHeart was <a href="http://sportsradiopd.com/2016/10/under-the-radar-october-24-2016/">planning to launch</a> an FM Sports Talker in Columbus, the company registered <a href="http://1057TheZone.com">1057TheZone.com</a> on Monday and has reserved social media accounts for the new station. 105.7 is currently Alternative "<a href="http://thexcolumbus.iheart.com/">105.7 The X</a>" WXZX Hilliard, which is already the Columbus affiliate for Cincinnati Bengals football and Cleveland Cavaliers basketball. iHeart does run Fox Sports Radio on <a href="http://am1230wyts.iheart.com/">1230 WYTS</a>/105.3 W287CP Columbus. As the <a href="http://radioinsight.com/blog/headlines/netgnomes/108971/breakfast-club-on-the-move-as-streetz-94-5-atlanta-launches-new-morning-show/">reported launch of a new Urban</a> in Atlanta comes closer to fruition, multiple domains have been registered by different parties. Of particular note are TheBeatALT.com, 923and967TheBeat.com, and 1053TheBeat.com were registered by a European registrar that iHeart previously parked domains for "<a href="http://981thebreeze.com/">98.1 The Breeze</a>" KISQ San Francisco prior to its April launch. A second Europe based registrar reserved <a href="http://Real923ATL.com">Real923ATL.com</a> and <a href="http://Real967.com">Real967.com</a>. The same European registrars also registered two Sacramento domains. TheBullSacramento.com could point to a rebranding of Country "<a href="http://b925fm.iheart.com/">B92.5</a>" WBEB, while "93.7 The River" points to a flip at Variety Hits "<a href="http://937jackfm.iheart.com/">93.7 Jack-FM</a>" KQJK. A flip to Classic Rock to take on Entercom's market leading "<a href="http://www.eagle969.com/">Eagle 96.9</a>" KSEG has been expected since <a href="http://radioinsight.com/blog/headlines/105802/curtiss-johnson-named-iheartmedia-sacramento-svpprogramming/">Curtiss Johnson was named</a> SVP/Programming for iHeartMedia Sacramento in April. iHeart's rimshot Classic Rock translator "<a href="http://1071thebrew.com/">107.1 The Brew</a>" <a href="http://radioinsight.com/blog/headlines/108948/iheart-brews-up-christmas-stunt-in-sacramento/">switched to All-Christmas</a> in late October. [/membership]