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KSOP Salt Lake City Now Z104.3

Z104 104.3 The Cowboy KSOP Salt Lake City Utah Dave Deb

Update 8/1: The Cowboy is no more. After branding as just “104.3” for the past month, KSOP has relaunched as “Z104.3“.

Afternoon hosts Dave Gunderson and Deb Turpin move to mornings with the relaunch. Former morning host Bill Buckley shifts to afternoons.

Listen to the debut of Z104.3 at FormatChange.com.

Original Report 7/6: Is a rebranding in progress at Country 104.3 KSOP Salt Lake City?

In recent weeks the station has dropped its “104.3 The Cowboy” branding for the generic “104.3: Utah’s #1 Country”. Meanwhile parent company KSOP Inc. has registered a number of domains for a new moniker.

The domains are Z104Country.com, TheZ1043.com, CowBull1043.com, Wolf104.com, WolfCountry104.com, WolfCountry1043.com, and UtahsWolf104.com.

In one of the most radioed markets in the country, KSOP is currently in-between Citadel’s “K-Bull” 93.3 KUBL and Simmons’ “101.5 The Eagle” KEGA for the contemporary country audience in the Salt Lake City market.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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