Update 8/1: The Cowboy is no more. After branding as just “104.3” for the past month, KSOP has relaunched as “Z104.3“.
Afternoon hosts Dave Gunderson and Deb Turpin move to mornings with the relaunch. Former morning host Bill Buckley shifts to afternoons.
Original Report 7/6: Is a rebranding in progress at Country 104.3 KSOP Salt Lake City?
In recent weeks the station has dropped its “104.3 The Cowboy” branding for the generic “104.3: Utah’s #1 Country”. Meanwhile parent company KSOP Inc. has registered a number of domains for a new moniker.
In one of the most radioed markets in the country, KSOP is currently in-between Citadel’s “K-Bull” 93.3 KUBL and Simmons’ “101.5 The Eagle” KEGA for the contemporary country audience in the Salt Lake City market.