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Mason’s Observations on 2016 & “I Just Might”

Mason Kelterby Mason Kelter
0

Bruno Mars I Just MightIt’s surprising that there were stations who didn’t immediately add “I Just Might,” the new Bruno Mars song. A few radio colleagues shared the same thoughts, surprised that even some Top 50 markets hadn’t played it in the first week, especially coming off the “Christmas doldrums” with a paucity of great current music. After all, it’s Bruno’s first solo release in 9 years. His new album “The Romantic” comes out February 27. Good news for Pop radio, he’s just one of the many major artists set to return in 2026. 

We’re already getting requests for the single, though most listeners referred to “I Just Might” as “the new Bruno Mars song” and didn’t know the title. It’s been Top 3 on Spotify since its release. We’ve asked callers what they think; most love it for the energy, catchiness and overall good vibe. So far, it doesn’t look like this is just initial-release hype. It looks and sounds like a smash hit, and just what we need right now.

Harry Styles will surely be our hot topic next week, with the lead single from his upcoming March 6 album “Kiss All The Time. Disco Occasionally” being released Thursday at 7pm ET. We’ll debut it on Liveline as we’ve done many other times in the past with artists like Dua Lipa, Sabrina Carpenter, and Post Malone. Only a live show enables listeners to truly be a part of the action and give instant live feedback.

It’s now been a decade since 2016, and people all over the world are hopping in on the current trend of re-sharing old pictures, videos and memories of that year. Many hit songs are blowing up once again on Spotify and receiving lots of requests on Liveline. We’ve compiled our list of our 10 biggest songs released in 2016, as called in and texted by listeners from that year.

Top 10 Throwback Requests from 2016

  1. The Weeknd, Daft Punk – Starboy
  2. Drake, Wizkid, Kyla – One Dance
  3. Bruno Mars – 24k Magic
  4. Rihanna – Love on the Brain
  5. Drake – Hotline Bling
  6. Ariana Grande – Into You
  7. The Chainsmokers, Halsey – Closer
  8. Sia, Sean Paul – Cheap Thrills
  9. The Weeknd, Daft Punk – I Feel It Coming
  10. 10.twenty one pilots – Ride

2025 was an overall mediocre year for long-lasting hits. Most of our throwback requests range from 2007-2013. Even the majority of number-ones from 2016 were weak at the time and never held on as golds. That trend has continued ever since, with many seemingly popular massive hits then now being virtually forgotten or burned within six months. Remember “Anxiety” by Doechii? 

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Mason's Observations is a presentation of RCRQ Inc. in partnership with Ross On Radio. RadioInsight is not responsible for the contents of this column.

Mason Kelter is host of the nationally syndicated LIVELINE radio show.. For more info about Mason visit LivelineRadio.com or contact Scott Meyers.

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Mason Kelter

Mason Kelter

Mason Kelter fell in love with radio at age 11, discovering “Open House Party” on his local station. His professional radio career began in Appleton, Wisconsin at age 16. Five years ago at age 18, Mason moved to Boston looking for bigger opportunities in radio. In May 2020, Covid-era radio RIFs created the need for a powerful Pop night show. Following the same format and fun of the legendary Open House Party which ruled weekend airwaves for 30 years in almost every major market, he and his friend, mentor, and life-long idol John Garabedian created Liveline. It’s now delivered LIVE nationwide every weeknight to 70+ stations from Massachusetts to Maui. 
Mason is endearing, a natural entertainer who finds joy in talking to his listeners, playing the biggest hits and creating a fun, loose and welcoming environment where everyone has a voice. Designed to replace the boring wasteland of canned voicetracks and regurgitated morning shows, Liveline features dozens of listener calls every night from real people all over America, contests and prizes hourly, hot production and real live beat mixing. Mason is an in-demo host who lives the Top 40 lifestyle but delivers broad demo appeal with quick wit, broad knowledge of music history and special ability to turn every phone call into a mini-story.

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