• Latest
NAB Radio Show FCC Clyburn AM Radio Proposal FM Translator

When Your Product Is Struggling All You Need Is An FM Signal

13 years ago
1410 94.7 KRML Carmel Monterey

New Owners Set Plans For KRML

16 hours ago
Mix 92.9 WJXA Nashville

May 2026 (4/30 – 5/27) Nielsen Audio PPM Rating Top 50

19 hours ago
FCC Seal 2020 Federal Communications Commission

FCC Report 6/21: FCC Sets Non-Comm Translator Window Dates

2 days ago
ADVERTISEMENT
Star Country 95.9 KSCH Sulphur Springs

Shotgun Jackson Joins KSCH As PD/Morning Host

3 days ago
Lake-FM 93.3 1160 WSSV Saratoga 93.5 WLGR Lake George

Border Media Acquires WLGR

3 days ago
The Point 1340 96.9 WHAP Hopewell

WHAP Signs-Off

3 days ago
560 KBLU Yuma

Station Sales Week Of 6/19

3 days ago
102.9 The Buzz WBUZ Nashville

May 2026 (4/30 – 5/27) Nielsen Audio PPM Ratings Day 4: Record Buzz In Nashville

4 days ago
Vibe 93.3 KGSR Cedar Park Austin

Austin’s Vibe To Relocate Ahead Of KGSR Sale

4 days ago
Michael Baisden Kiss 104.1 WALR Syndication

Dyron Ducati Departs WALR

4 days ago
Got News? Let us know at [email protected]
RadioInsight
No Result
View All Result
  • Login
  • Register
  • Headlines
    • Format Changes
    • People & Places
    • Station Sales
    • FCC Applications
    • Domain Insight
  • Ratings
    • Nielsen Audio
    • Eastlan Ratings
  • Jobs
    • View Jobs
    • Submit A Job
    • Job Dashboard
  • Sean Ross
  • Subscriptions
    • Subscription Info
  • Contact Us
SUBSCRIBE
NEWSLETTER
RadioInsight
  • Headlines
    • Format Changes
    • People & Places
    • Station Sales
    • FCC Applications
    • Domain Insight
  • Ratings
    • Nielsen Audio
    • Eastlan Ratings
  • Jobs
    • View Jobs
    • Submit A Job
    • Job Dashboard
  • Sean Ross
  • Subscriptions
    • Subscription Info
  • Contact Us
No Result
View All Result
RadioInsight
No Result
View All Result

When Your Product Is Struggling All You Need Is An FM Signal

Lance Ventaby Lance Venta
September 18, 2013

Lance's Line RadioInsight Blog

NAB Radio Show FCC Clyburn AM Radio Proposal FM TranslatorAs the keynote speaker at today’s NAB Radio Show panel, Acting FCC Chairwoman Mignon Clyburn addressed the dilemmas facing the AM band.

Clyburn stated that she has issued a proposed rulemaking that among other things will open a one-time filing window “limited to current AM licensees and permittees, which will allow each to apply for one new FM translator station to fill in its service area.”

While the other parts of the proposal will enable AM stations to potentially save money in power costs and improve signals in their markets, Clyburn is backhandedly telling all AM stations that they need to be on FM if they want to succeed.

Just a few weeks ago, Bob Struble, CEO of Ibiquity wrote a blog post about how FM translators were the saving grace for HD Radio in order to gain listenership. As he states, over the past two years more than 2/3rds of all HD Radio station upgrades were in order to feed translators. If not for translators, the oh so successful HD Radio rollout over the past decade would be even less successful.

We’ve seen Conservative Talk and Sports stations move their formats from AM to FM with mixed results. In many markets the Conservative Talker has retreated back to AM after failing to bring younger listeners to the format regardless of where the station is located.

We have AM’s wanting FM translators, HD subchannels wanting translators, an upcoming LPFM window, but where are all these signals going to fit? In the largest markets there’s already no room for translators or LPFM’s, now every AM is going to be able to apply for one? How exactly will that work?

Just think if the industry was proactive about this 15-20 years ago. The large groups shot down options for an all-digital radio band to handle movement for all existing signals, an expanded FM band which would’ve put existing AM’s and FM’s on equal footing, and other proposals that would’ve enabled a technology that is reaching a century of use to retire gracefully as it reached its natural end of life. Instead we’ve reached a point where all you need is to crowd the FM band to solve everyone’s problems.

Share This:

  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Share on X (Opens in new window) X
  • Share on Bluesky (Opens in new window) Bluesky
  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
  • More
  • Share on Mastodon (Opens in new window) Mastodon
  • Share on Telegram (Opens in new window) Telegram
  • Share on WhatsApp (Opens in new window) WhatsApp
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Comments

Log In

Join Now | Lost Password?

Comments 5

  1. Steve Varholy's avatar Steve Varholy says:
    13 years ago

    This is exactly what is going to save the AM band. Put the same automated, satellite fed, conservative talk or sportstalk feeds with no local content on FM.

    Crap no one cares to listen to will be crap no one cares to listen to, whether it is on AM or FM.

    Loading...
    Reply
  2. semoochie's avatar semoochie says:
    13 years ago

    How about this idea? Take back all translator licenses except “fill in” and “unique educational programming”, spelled out “NPR”, “Classical” and “Jazz.”. That should open some room. If you can’t do the last part, limiting it to “fill in” status should take care of the top markets and then some.

    Loading...
    Reply
  3. Bongwater's avatar Bongwater says:
    13 years ago

    “Just think if the industry was proactive about this 15-20 years ago. The large groups shot down options for an all-digital radio band to handle movement for all existing signals, an expanded FM band which would’ve put existing AM’s and FM’s on equal footing, and other proposals that would’ve enabled a technology that is reaching a century of use to retire gracefully as it reached its natural end of life. Instead we’ve reached a point where all you need is to crowd the FM band to solve everyone’s problems.”

    The problem is the radio industry is one that NEVER looks at the future and dismisses all the warning signs until the future is suddenly in their faces.

    Loading...
    Reply
  4. K.M. Richards's avatar K.M. Richards says:
    13 years ago

    Meanwhile, due to physical market growth you have Class A FMs simul- and trimulcasting in the largest markets to try to get coverage of as much of their metro as they can.

    If these translator proposals go through, I’d like to see the second-adjacent rule waived so some of these stations can upgrade to full market signals. If LPFM can have second-adjacent waivers, why not marginal full-powers?

    Loading...
    Reply
  5. jaywalker's avatar jaywalker says:
    13 years ago

    Meanwhile, due to physical market growth you have Class A FMs simul- and trimulcasting in the largest markets to try to get coverage of as much of their metro as they can.

    In Dallas Ft.Worth those “Class A FM tri/simulcasts” were former local stations ripped out of local markets as far north as central Oklahoma to become worthless rim-shots in Dallas Ft.Worth, so it’s hard to feel any empathy or a desire to provide protection for them.

    Jay Walker

    Loading...
    Reply

Leave a ReplyCancel reply

Recent Headlines

1410 94.7 KRML Carmel Monterey

New Owners Set Plans For KRML

June 21, 2026
Mix 92.9 WJXA Nashville

May 2026 (4/30 – 5/27) Nielsen Audio PPM Rating Top 50

June 21, 2026
FCC Seal 2020 Federal Communications Commission

FCC Report 6/21: FCC Sets Non-Comm Translator Window Dates

June 20, 2026
Star Country 95.9 KSCH Sulphur Springs

Shotgun Jackson Joins KSCH As PD/Morning Host

June 19, 2026
Lake-FM 93.3 1160 WSSV Saratoga 93.5 WLGR Lake George

Border Media Acquires WLGR

June 19, 2026
The Point 1340 96.9 WHAP Hopewell

WHAP Signs-Off

June 19, 2026
Load More

RadioInsight Daily

GET RADIOINSIGHT HEADLINES DIRECT TO YOUR INBOX EVERY EVENING.

Newest Jobs

  • N/A

    Imaging Voice

    N/A
    Remote
    • Freelance
  • Today's Hit Music 101.5 CIL-FM (River Radio)

    Creative Services Director / LIVE Afternoon Drive Personality

    Today's Hit Music 101.5 CIL-FM (River Radio)
    Marion-Carbondale, IL
    • Full Time
  • H. Hawaii Media

    Operations Manager / On-Air Personality

    H. Hawaii Media
    Kauai, HI
    • Full Time
  • Centennial Broadcasting

    Afternoon Drive Announcer (Live)

    Centennial Broadcasting
    Fredericksburg, VA
    • Full Time
  • Townsquare Media

    Morning Radio Host / Multimedia Content Creator & Brand Influencer

    Townsquare Media
    Trenton, NJ
    • Full Time
  • Blakeney Communications, Inc.

    Country Morning Host

    Blakeney Communications, Inc.
    Laurel/Hattiesburg, MS
    • Full Time

When Your Product Is Struggling All You Need Is An FM Signal

Lance Ventaby Lance Venta
September 18, 2013

Lance's Line RadioInsight Blog

NAB Radio Show FCC Clyburn AM Radio Proposal FM TranslatorAs the keynote speaker at today’s NAB Radio Show panel, Acting FCC Chairwoman Mignon Clyburn addressed the dilemmas facing the AM band.

Clyburn stated that she has issued a proposed rulemaking that among other things will open a one-time filing window “limited to current AM licensees and permittees, which will allow each to apply for one new FM translator station to fill in its service area.”

While the other parts of the proposal will enable AM stations to potentially save money in power costs and improve signals in their markets, Clyburn is backhandedly telling all AM stations that they need to be on FM if they want to succeed.

Just a few weeks ago, Bob Struble, CEO of Ibiquity wrote a blog post about how FM translators were the saving grace for HD Radio in order to gain listenership. As he states, over the past two years more than 2/3rds of all HD Radio station upgrades were in order to feed translators. If not for translators, the oh so successful HD Radio rollout over the past decade would be even less successful.

We’ve seen Conservative Talk and Sports stations move their formats from AM to FM with mixed results. In many markets the Conservative Talker has retreated back to AM after failing to bring younger listeners to the format regardless of where the station is located.

We have AM’s wanting FM translators, HD subchannels wanting translators, an upcoming LPFM window, but where are all these signals going to fit? In the largest markets there’s already no room for translators or LPFM’s, now every AM is going to be able to apply for one? How exactly will that work?

Just think if the industry was proactive about this 15-20 years ago. The large groups shot down options for an all-digital radio band to handle movement for all existing signals, an expanded FM band which would’ve put existing AM’s and FM’s on equal footing, and other proposals that would’ve enabled a technology that is reaching a century of use to retire gracefully as it reached its natural end of life. Instead we’ve reached a point where all you need is to crowd the FM band to solve everyone’s problems.

Share This:

  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Share on X (Opens in new window) X
  • Share on Bluesky (Opens in new window) Bluesky
  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
  • More
  • Share on Mastodon (Opens in new window) Mastodon
  • Share on Telegram (Opens in new window) Telegram
  • Share on WhatsApp (Opens in new window) WhatsApp
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

Comments

Comments 5

  1. Steve Varholy's avatar Steve Varholy says:
    13 years ago

    This is exactly what is going to save the AM band. Put the same automated, satellite fed, conservative talk or sportstalk feeds with no local content on FM.

    Crap no one cares to listen to will be crap no one cares to listen to, whether it is on AM or FM.

    Loading...
    Reply
  2. semoochie's avatar semoochie says:
    13 years ago

    How about this idea? Take back all translator licenses except “fill in” and “unique educational programming”, spelled out “NPR”, “Classical” and “Jazz.”. That should open some room. If you can’t do the last part, limiting it to “fill in” status should take care of the top markets and then some.

    Loading...
    Reply
  3. Bongwater's avatar Bongwater says:
    13 years ago

    “Just think if the industry was proactive about this 15-20 years ago. The large groups shot down options for an all-digital radio band to handle movement for all existing signals, an expanded FM band which would’ve put existing AM’s and FM’s on equal footing, and other proposals that would’ve enabled a technology that is reaching a century of use to retire gracefully as it reached its natural end of life. Instead we’ve reached a point where all you need is to crowd the FM band to solve everyone’s problems.”

    The problem is the radio industry is one that NEVER looks at the future and dismisses all the warning signs until the future is suddenly in their faces.

    Loading...
    Reply
  4. K.M. Richards's avatar K.M. Richards says:
    13 years ago

    Meanwhile, due to physical market growth you have Class A FMs simul- and trimulcasting in the largest markets to try to get coverage of as much of their metro as they can.

    If these translator proposals go through, I’d like to see the second-adjacent rule waived so some of these stations can upgrade to full market signals. If LPFM can have second-adjacent waivers, why not marginal full-powers?

    Loading...
    Reply
  5. jaywalker's avatar jaywalker says:
    13 years ago

    Meanwhile, due to physical market growth you have Class A FMs simul- and trimulcasting in the largest markets to try to get coverage of as much of their metro as they can.

    In Dallas Ft.Worth those “Class A FM tri/simulcasts” were former local stations ripped out of local markets as far north as central Oklahoma to become worthless rim-shots in Dallas Ft.Worth, so it’s hard to feel any empathy or a desire to provide protection for them.

    Jay Walker

    Loading...
    Reply

Leave a ReplyCancel reply

Recent Headlines

1410 94.7 KRML Carmel Monterey

New Owners Set Plans For KRML

June 21, 2026
Mix 92.9 WJXA Nashville

May 2026 (4/30 – 5/27) Nielsen Audio PPM Rating Top 50

June 21, 2026
FCC Seal 2020 Federal Communications Commission

FCC Report 6/21: FCC Sets Non-Comm Translator Window Dates

June 20, 2026
Star Country 95.9 KSCH Sulphur Springs

Shotgun Jackson Joins KSCH As PD/Morning Host

June 19, 2026
Lake-FM 93.3 1160 WSSV Saratoga 93.5 WLGR Lake George

Border Media Acquires WLGR

June 19, 2026
The Point 1340 96.9 WHAP Hopewell

WHAP Signs-Off

June 19, 2026
Load More
  • About RadioInsight
  • Privacy Policy
  • Terms of Service

Copyright ©2025 RadioInsight / RadioBB Networks

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Headlines
    • Format Changes
    • People & Places
    • Station Sales
    • FCC Applications
    • Domain Insight
  • Ratings
    • Nielsen Audio
    • Eastlan Ratings
  • Jobs
    • View Jobs
    • Submit A Job
    • Job Dashboard
  • Sean Ross
  • Subscriptions
    • Subscription Info
  • Contact Us
  • Login
  • Sign Up

Copyright ©2025 RadioInsight / RadioBB Networks

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Policy.
%d