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Late December, Back in ‘88

I spent most of my holiday break in December 1988 listening to two radio stations. One was WJHM (102 Jamz) Orlando, Fla., which had signed on earlier that year and become instantly…

Your Soft AC Playlist

It might be the success of stations in Miami, San Francisco, and now Seattle driving the Soft AC radio boom. But there’s clearly enthusiasm for the music itself among broadcasters as well.…

Why Soft AC Is Booming Now

If you believe that a format called Soft Adult Contemporary can boom, it’s booming now. On Monday, Nov. 12, when iHeart’s WISX Philadelphia and KBEB Sacramento and Entercom’s WDZH…

Soft AC From Coast To Coast

Five soft ACs at different points in their evolution. Two now relatively long-running in the format. One approaching its first year in the format. Two recent launches. Here’s what they…

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