Up North Radio closed on its acquisition of 103.9 WBZX Big Rapids MI and debuted Classic Hits “B103.9” on Saturday, August 27 in place of the Beautiful Music stunt it had launched with.
The new format is positioned as “80s & More” to represent its focus on hits of that decade. The launch sequence included the sequence utilized by many Jacor/Clear Channel CHRs in the late 1990s and early 2000s as a nod to owner Dom Theodore’s time in the company during that period.
Original Report 8/24: Max Henry & Associates has signed on “Beautiful 104” 103.9 WBZX Big Rapids MI.
The new station debuted at 12:30 this afternoon promoting “Beautiful Music for Big Rapids”. The station is in the process of being sold to Up North Radio for $21,000 but the Construction Permit was set to expire on Saturday, August 27 requiring the station to launch prior to the closing of the sale. A website and stream are forthcoming.