iHeartMedia flipped Alternative “Alt 98.3” W252CM/97.5 W248BQ/WNRQ-HD2 Nashville to Classic Country “98.3 The Big Legend” at 5pm today.
The new format flanks sister Country “The Big 98” 97.9 WSIX against Cumulus’ “95.5 Nash Icon” WSM-FM and Grand Ole Opry’s 650 WSM. Nash Icon has become the top Country station in the market registering a 6.6 share in the August 2016 Nielsen Audio ratings, well ahead of WSIX’s 4.5 share. WSM added an additional 2.3 share to Classic Country.
iHeartMedia Nashville announced today the debut of The BIG Legend at 98.3, Nashville’s All Time Country Favorites station. The new station launched commercial free today at 5 p.m. CT.
The BIG Legend at 98.3 kicked off Labor Day weekend for Nashville listeners with popular songs from recording artists such as Alabama, Garth Brooks, George Strait, Alan Jackson, Reba McEntire, Travis Tritt and more. The BIG Legend at 98.3 is iHeartMedia Nashville’s second BIG Country brand and joins sister station The BIG 98, Nashville’s No. 1 station for New Country. Both radio station brands are part of iHeartCountry, the largest Country broadcast radio group in America with more than 145 Country stations nationwide.
“We’re excited to announce the launch of a pure Classic Country radio station brand for the city where this music was born and lives on so strongly today,” stated Rod Phillips, Senior Vice President of Programming for iHeartMedia Nashville and iHeartCountry’s Brand Manager. “This new station is the perfect match to our sister station, The Big 98, WSIX that made these songs so famous through the years.”
iHeartMedia is a leading media outlet throughout the Nashville Region. Its radio brands and content are available across multiple platforms, including its broadcast stations; online via its branded digital sites; mobile; and social, with nationwide listening through iHeartRadio, the all-in-one streaming music and live radio service.