Horizon Broadcast Group AC “95.7 My-FM” KLTW-FM Prineville/Bend OR flipped to Variety Hits “95.7 Ben-FM” today.
Positioned as “Playing Whatever!”, the station states that the intent is to “focus on playing hit records that appeal to men 25-54” with a playlist focusing on 1980s and 1990s hits. KLTW also will become the local affiliate for the NFL’s Seattle Seahawks.
Horizon Broadcasting Group has amended the format of KLTW-FM to Adult Hits under the name 95.7 BEN FM… Playing Whatever!, effective at 12:00 pm on September 8, 2016.
“We’re excited to create a radio station for Central Oregon that is focused on playing whatever Ben wants,” said Horizon Broadcasting Group Market Manager Jess Hanson. “The station is targeted to adults who like a variety of music genres, and we plan to focus on playing hit records that appeal to men 25-54, and deliver an audience of prime consumers for our advertisers.”
95.7 BEN FM’s playlist includes artists like Bon Jovi, Prince, Madonna, Def Leppard, The Beatles, Phil Collins, The Police, Guns n’ Roses, Wham, ELO, Fleetwood Mac, Paul McCartney, Rob Thomas, U2, David Bowie, Bob Seger, MC Hammer, Van Halen, Chicago, KC and the Sunshine Band, Michael Jackson, AC/DC, Billy Joel, No Doubt, John Cougar Mellencamp, Matchbox 20, Prince, Pat Benatar, Earth, Wind and Fire and the B-52’s.
95.7 BEN FM is the new home of the 12’s in Central Oregon, and will broadcast all Seattle Seahawks games live.
“95.7 MY FM will remain actively involved in the community, promoting events like Alive After 5 and a variety of non-profit events with whom Horizon Broadcasting Group has partnered,” noted Hanson.
The station’s new website is www.ben957fm.com, and the listener line is 541-323-0957. 95.7 BEN FM is streaming live at www.ben957fm.com and on the TuneIn Radio app.
95.7 BEN FM is KLTW-FM, broadcasting with 100,000 watts from Awbrey Butte in Bend.
Horizon Broadcasting Group, LLC owns and operates five radio stations in Central Oregon, including KQAK-FM (105.7, Classic Hits), KWPK-FM (The PEAK 104.1, Hot AC), KLTW-FM (95.7 MY FM, Adult Contemporary), KBNW-AM (104.5 FM/1340 AM, News/Talk) and KRCO-AM (690 khz/96.9 mhz, Classic Country). The company also operates a community web portal – www.mycentraloregon.com.