WBBB Raleigh Rebrands As 96.1 BBB
Curtis Media relaunched Variety Hits “Radio 96.1” WBBB Raleigh NC as “96.1 BBB” this morning.
The comes as the stations ditches its “More Music. Less Blah Blah Blah” positioning for a more personality oriented “Your Life. Your Music” brand. No changes to the stations airstaff which includes Program Director Tim ‘Doc’ Maranville & Lora in mornings, Kitty Kinnin in middays, and John in afternoons accompanied the change.
WBBB ranked tenth in the February 2017 Nielsen Audio ratings with a 4.8 share.