WBBB Raleigh Rebrands As 96.1 BBB

Radio 96.1 BBB WBBB Raleigh Durham Curtis MediaCurtis Media relaunched Variety Hits “Radio 96.1” WBBB Raleigh NC as “96.1 BBB” this morning.

The comes as the stations ditches its “More Music. Less Blah Blah Blah” positioning for a more personality oriented “Your Life. Your Music” brand. No changes to the stations airstaff which includes Program Director Tim ‘Doc’ Maranville & Lora in mornings, Kitty Kinnin in middays, and John in afternoons accompanied the change.

WBBB ranked tenth in the February 2017 Nielsen Audio ratings with a 4.8 share.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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