Curtis Media relaunched Variety Hits “Radio 96.1” WBBB Raleigh NC as “96.1 BBB” this morning.
The comes as the stations ditches its “More Music. Less Blah Blah Blah” positioning for a more personality oriented “Your Life. Your Music” brand. No changes to the stations airstaff which includes Program Director Tim ‘Doc’ Maranville & Lora in mornings, Kitty Kinnin in middays, and John in afternoons accompanied the change.
WBBB ranked tenth in the February 2017 Nielsen Audio ratings with a 4.8 share.