Scott Ward Promoted To CBS Riverside/Palm Springs Program Director
CBS Radio has promoted Scott Ward to Program Director of its five stations in its Riverside and Palm Springs clusters.
Ward has been with Country “95.1 K-Frog” KFRG San Bernardino since 1995 as morning host and added Music Director duties in 2010. In his new role he will program KFRG and simulcaster 92.9 KXFG Meniffe, Classic Hits “103 The Route” 103.1 KVFG Victorville, Sports 910 KRAK Hesperia, and AC “Sunny 103.1” KEZN Palm Desert/Palm Springs, while continuing to host the KFRG/KXFG morning show.
Ward succeeds Lee Douglas in the position.
CBS RADIO Riverside and Palm Springs has promoted Scott Ward to program director of the clusters’ five radio stations across both markets, KFRG 95.1, KXFG 92.9, KVFG 103.1, KRAK-910 (AM), and KEZN 103.1. Ward will continue to serve as co-host of the K-FROG morning drive show, airing weekdays from 5:00 AM – 10:00 AM heard on air and online at kfrog.cbslocal.com and through the Radio.com app.
Ward joined CBS RADIO Riverside in 1995 as host of the K-FROG morning show; he was promoted to music director in 2010. In this expanded role as program director, Ward will oversee all operations of the five stations including music, artist relations, marketing and promotions and digital outreach.
“This is a very well deserved promotion, and I’m thrilled for our stations to have the expertise of one of radio’s finest program directors,” said Michael Valenzuela, Senior Vice President & Market Manager, CBS RADIO Riverside and Palm Springs. “During his 20 years with us, Scott has developed a deep understanding of what audiences in the Riverside-San Bernardino area want from their local station, from music to events to community involvement.”
“I am excited for the opportunity to program for my radio home of the past two decades,” added Ward. “We’ve got great teams across our stations who work hard every day creating great content and keeping the fun alive for our local listeners!”