Cumulus Media has flipped Sports “103.1 The Team” WNMQ Columbus/Starkville MS to CHR “Q103.1“.

Launching with 5,000 songs in a row, WNMQ will add the syndicated Bert Show for mornings starting August 13. The move is a return to the past for the station, which was CHR “Q103” from 2008-2010 before its flip to Sports.

The CBS Sports Radio programming that had been heard on WNMQ will continue to be heard on former simulcaster 1230 WSSO Starkville.

Cumulus Media announces that WNMQ-FM in Columbus-Starkville, MS, debuted today at 9:00am as “Q103.1 FM, The Golden Triangle’s Hit Music”. The new station, formerly known as 103.1 The Team, moved to a Top 40 music format and launched with 5,000 commercial-free songs in a row. WNMQ-FM previously aired a simulcast of CBS Sports with sister station WSSO-AM. CBS Sports will continue to air on WSSO-AM. The Bert Show will take over mornings on WNMQ starting on August 14. Q103.1 FM, The Golden Triangle’s Hit Music, also premiered its new station website today at: http://www.myQ1031.com.

Pat Galloway, Vice President/Market Manager, Cumulus Media-Columbus-Starkville, said: “The Columbus-Starkville area is home to the Mississippi Bulldogs, and it’s only right that this community and the students of Mississippi State University have a Top 40 radio station playing the music they love so much. Millennials and Gen Z represent nearly half of the population here, and now they have their own station in the Golden Triangle. Q103.1 will fill a void in the market and will be an incredible addition to Columbus-Starkville radio!”

Chris Stryker, Director, Operations/Programming, Cumulus Media-Columbus-Starkville, said: “We are very excited to bring hit music to the Golden Triangle airwaves and to give our listeners something new and fun.”