El Patrón Arrives In Phoenix

1230 KOY 93.7 El Patron Phoenix KFYI2iHeartMedia has launched Regional Mexican “93.7 El Patrón” 1230 KOY/93.7 K229DB Phoenix.

The new format replaces Conservative Talk “KFYI 2” on the station and its recently launched translator. The new station features content from iHeart’s Premium Choice network and gives the company a way to include Regional Mexican programming in combo sales buys.

The 250w/441m translator operates with a highly directional signal from the South Mountain tower farm covering downtown Phoenix, Tempe, and parts of Chandler, Mesa and Scottsdale.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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