El Patrón Arrives In Phoenix
iHeartMedia has launched Regional Mexican “93.7 El Patrón” 1230 KOY/93.7 K229DB Phoenix.
The new format replaces Conservative Talk “KFYI 2” on the station and its recently launched translator. The new station features content from iHeart’s Premium Choice network and gives the company a way to include Regional Mexican programming in combo sales buys.
The 250w/441m translator operates with a highly directional signal from the South Mountain tower farm covering downtown Phoenix, Tempe, and parts of Chandler, Mesa and Scottsdale.