Jack-FM Debuts In Lexington

101.5 Jack-FM JackFM WVLK-FM Lexington Nash IconAs we first indicated in our 2/9 Domain Insight, Cumulus Media flipped Country “101.5 Nash Icon” WVLK-FM Richmond/Lexington KY to Variety Hits “101.5 Jack-FM” this morning.

WVLK-FM registered a 0.6 share in the Fall 2017 Nielsen Audio ratings with the Nash Icon format straddling the lines between iHeartMedia’s market leading “98.1 The Bull” WBUL and Cumulus sister “Nash-FM 92.9” WLXX and LM Communications Classic Country “Hank 96.1” WLXO and iHeart’s “98.5 The Bull Icons” W253BK. The “Jack-FM” format places the station in more direct competition with Aloha Stations Trust Classic Hits “Rewind 105.5” WWRW.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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