Scripps News/Talk 620 WTMJ Milwaukee has signed on FM translator 103.3 W277CV Milwaukee.
The 250w/244m signal operates from the tower of Scripps’ WTMJ-TV/94.5 WKTI with a nearly Class A comparable signal. The translator is owned by Frank Glass McCoy as this completes its gradual move from Waukegan IL since being granted a Construction Permit in 2013. The translator’s original CP to move to Milwaukee was to have it rebroadcast Liberal Talk 1510 WRRD Waukesha. That station now has its own CP for a new translator on 101.7.
The addition of WTMJ to FM will bring play-by-play of the Green Bay Packers, Milwaukee Brewers and Milwaukee Bucks to FM in the market as well.
WTMJ Radio is now broadcasting on FM in addition to its AM signal to expand the reach for Wisconsin’s most powerful radio station. The FM signal operates at 103.3 FM and covers Milwaukee and its adjacent suburbs.
“For 90 years, Milwaukee has depended upon WTMJ for news, local talk and sports. It’s important to make our content easy to find and we’re excited to add an additional platform at 103.3 FM along with our digital distribution platforms,” said Tom Langmyer, vice president and general manager of WTMJ and WKTI and vice president of news, talk, and sports, for The E.W. Scripps Company (NYSE: SSP).
“Our play-by-play sports partners, the Green Bay Packers, Milwaukee Brewers and Milwaukee Bucks will be heard on ‘WTMJ-FM’, as well.” The new FM translator signal is the latest initiative by WTMJ to make its content universally available. WTMJ is now serving hourly “flash briefings” on Amazon’s Alexa platform along with streaming, podcasts and an HD signal on 94.5 WKTI (FM) HD-2.
“The community relies on WTMJ to provide vital 24-hour news updates, weather and traffic coverage for Milwaukee,” said Eric Brooks, director of programming and news for WTMJ. “Bringing WTMJ to FM will make us available to a wider audience.”
WTMJ’s translator, known as W277CV, operates at 103.3 FM.