The new format, which will target listeners on both sides of the border, is being overseen by Program Director Michael Halloran. Halloran is best known for his three tenures at Alternative “91X” XETRA-FM, but has worked at every Alternative or AAA station in San Diego including launching “FM 94.9” KBZT in 2002, plus “Premium 92.1” KFSD, “92.5 The Flash” XHRM-FM, and 95.7 KUPR.
The San Diego Reader describes the new format mixing in Anglo bands like Chicano Batman and Portugal The Man will be mixed in with Latin bands like indie rockers Elyguerra and hip-hop group Molotov. On-air host Cesar Gonzalez told the newspaper, “We don’t want it to be just a rock station. We want to be an attitude station.” The station will also only play local artists from 9pm-12am daily.