1690 WMLB Atlanta To Sign-Off

1690 WMLB AtlantaJW Broadcasting will pull the plug on “The Voice of the Arts” 1690 WMLB Avondale Estates/Atlanta GA by the end of the month.

Owner Joe Weber told the Atlanta Journal-Constitution, “The stations were never profitable. My timing was akin to a man who bought two state-of-the-art buggy whip manufacturing facilities in 1914… Once the iPod and the iPhone were out, people had so many other ways to get music and entertainment.” WMLB will sign-off as the lease on the station’s studios expires.

Weber sold Conservative Talk 1160 WCFO East Point/Atlanta to Atlanta Catholic Radio in April for $750,000. He tells the newspaper that he intends to retain the WMLB license and tower which also is used by two other Atlanta market AMs.

WMLB currently features a mix of independent music, world music, folk, and Classical along with some Liberal Talk programming.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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