Double Flip In Lamar CO

93.5 The Heat KLMR-FM 920 KLMR LamarAaron Leiker’s 25-7 Media has flipped both of his newly acquired stations in Lamar CO to new formats.

Classic Country 920 KLMR has flipped to News/Talk/Sports. The new KLMR lineup will feature eight hours of local content during the day mixed with some syndication and CBS Sports Radio programming at night and most of the weekend. The lineup will feature local shows “AG on the High Plains” with Ty Harmon from 5-7am, High Plains Morning News with Anne Boswell and Ben Catley from 7-9am, AgriTalk from 9-10am, High Plains Focus with Boswell and Ethan Denton from 10-11am, the syndicated Clark Howard from 11am-12pm, High Plains News At Noon, Salem Media’s syndicated Michael Medved from 1-4pm, and a yet to be named Sports show hosted by Ethan Denton and Ben Catley from 4-6pm.

Classic Rock “93.5 The Curve” KLMR-FM has returned to the “93.5 The Heat” identity it used in the 1990s with a Hot AC format. The syndicated Kidd Kraddick Morning Show will air from 4-9am, Leiker will host middays from 9am-2pm, Sales Manager Amy Jacobs will host afternoons from 2-7pm, and the syndicated Zach Sang Show at night.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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