K107.7 Gives Way To Big Classic Rock In Delmarva
Adams Radio Group Classic Rock “Big 98.5” WGBG Seaford DE has begun simulcasting on 107.7 WKHI Fruitland/Salisbury MD as it prepares to move permanently to the bigger signal.
The move, which took place at 5pm today, places WGBG on the class B1 107.7 signal that covers the entire Salisbury/Ocean City market as opposed to the Class A rimshot of 98.5. WKHI had been running Country as “Your Country K107.7“. A new format will debut on 98.5 in the coming weeks. WGBG and WKHI previously simulcast for a few months in 2015, when it was originally planned to move the Classic Rock format to the 107.7 signal.
WGBG registered a 2.3 share in the Spring 2018 Nielsen Audio ratings, while WKHI was at a 1.8 share, well behind iHeartMedia’s “Froggy 99.9” at a 6.8.
Adams Radio Group is moving heritage Classic Rock WGBG-FM (BIG Classic Rock) Salisbury-Ocean City, MD, to a new frequency there. The station began simulcasting Classic Rock on 25kW WKHI-FM (which was Country K107) at 107.7 at 5pm today. The station will continue to broadcast on the original frequency, 98.5, while listeners migrate to 107.7. DeMers Programming will continue to consult the heritage Classic Rock outlet.
Alex DeMers commented, “This is a very exciting move for BIG. We worked with Adams in Fort Wayne on a similar move for WXKE in 2014. That move proved highly successful for the format. I believe the move in Salisbury-Ocean will see very similar results. We of course will continue to air The Bob and Tom morning show, which is the longest continuous morning show in Delmarva, and will continue to be Delmarva’s number one choice for Classic Rock.”
Adams CEO Ron Stone added, “WGBG Big Classic Rock has been in the same format and with the same morning show for over 20 years. Now they will finally have the signal to truly rock the entire market. Our new coverage is one of the markets best signals and I have no doubt this will enable WGBG to become a top rated station in the market.” As for 98.5, Stone says stay tuned. “After the audience migration, we will do something new with 98.5, a format destined to make a major impact on the market, specifically in Sussex County, DE where the station is licensed.”