97.3 The Spur Debuts As ESPN Moves In Mansfield OH
GSM Media has launched Country “97.3 The Spur” W247BL/WVNO-HD3 Mansfield OH.
The new format is taking direct aim at iHeartMedia’s 101.3 WNCO-FM Ashland by emphasizing its local origination and shorter spotsets. The station is promoting that it has banned 60 second long commercials as well.
The launch of The Spur was enabled by the sign-on of 106.7 W294CK Mansfield to serve as the new FM side of Sports “ESPN 1440” WRGM Ontario.