Evans Broadcast Company will launch Alternative “Alt 92.1” KWFP Sparks/Reno at midnight tonight.
The new format will debut with 5,000 songs commercial-free. The new format will replace Country “92.1 The Wolf“, which will be moving its programming to 95.1 K236CN Reno and 100.9 KRFN-HD2. The 99w horizontal 20w vertical/-191m 95.1 signal covers just parts of Reno proper. It currently rebroadcasts Classic Country “Cowboy Country 102.5” 1300 KCMY/102.5 K273AF Carson City.
The Reno market has not had an Alternative station since 104.1 KRZQ was sold and flipped to Soft AC last year.