Evans Broadcast Company will launch Alternative “Alt 92.1” KWFP Sparks/Reno at midnight tonight.
The new format will debut with 5,000 songs commercial-free. The new format will replace Country “92.1 The Wolf“, which will be moving its programming to 95.1 K236CN Reno and 100.9 KRFN-HD2. The 99w horizontal 20w vertical/-191m 95.1 signal covers just parts of Reno proper. It currently rebroadcasts Classic Country “Cowboy Country 102.5” 1300 KCMY/102.5 K273AF Carson City.
The Reno market has not had an Alternative station since 104.1 KRZQ was sold and flipped to Soft AC last year.
Eric Jon Magnuson
wow that is not maybe they will take KRZQ calls back?
Those calls are currently on Shamrock-owned 105.9 (licensed to Amargosa Valley). I doubt, though, that they’re intended to stay there indefinitely.