Travis Sumbera’s Two Hearted Media flipped Classic Hits “Eagle 96.7” WMJT McMillan/Newberry MI to Hot AC “96.7 Flash-FM” on Halloween.
Sumbera began operating WMJT on September 1 via LMA and filed to acquire the station outright for $100,000. He worked at the station for the past decade most recently serving as General Sales Manager. The new branding of the station comes from the name of his dog (as depicted in the logo as well).
The branding/logo reminds me of Alpha Media, and perhaps also The Dukes of Hazzard.
Where’s the “Like” button? That was an awesome description of the logo!