Today’s 97.5 WLTF Returns To Martinsburg/Hagerstown
After a day of stunting with Christmas music, West Virginia Radio Corporation has flipped 97.5 WKMZ-FM Martinsburg WV/Hagerstown MD back to AC “Today’s 97.5” WLTF.
The facility previously held the AC format and WLTF call letters as “Lite 97.5” and later “Today’s 97.5” until its flip to CHR in November 2017. The newly launched version of the station will feature Rona Mensah in mornings, Emily in middays, and Alex Vic in afternoons. All three are holdovers from the CHR format. WLTF will also add John Tesh for nights replacing WVAQ Morgantown’s Jason Knight.
For 97.5 WKMZ listeners…a Thank You.Wednesday morning you will wake up to new programming on the station. This…
Original Report 4/30: West Virginia Radio Corp CHR 97.5 WKMZ-FM Martinsburg WV/Hagerstown MD has dropped its format and is currently stunting with Christmas music as “Santa 97.5“.
The move follows the station reverting back to its previous WLTF call letters last week. It had been AC as “Today’s 97.5” with those calls prior to flipping to CHR in November 2017.
WKMZ held a 1.0 share of the Hagerstown/Chambersburg/Waynesboro market in the Fall 2018 Nielsen Audio ratings making it the #3 Top 40 in the market behind Verstandig Broadcasting’s “92.1 Hits-FM” WNUZ and Alpha Media’s “Live 96.7” WDLD.