iHeart Prepping Roanoke Format Moves?
With the divestiture of the Aloha Stations Trust’s Variety Hits “Steve-FM” 106.1 WSFF Vinton/Roanoke and simulcaster 101.7 WSNZ Lynchburg VA to Educational Media Foundation set to close soon, iHeartMedia appears poised to shuffle the formats at some of its Roanoke properties.
Two of its stations in the market changed call letters on May 1 pointing at moves. 104.9 WJJS changed call letters to WSTV indicating the move of the “Steve-FM” format to the Class C2 104.9 in Roanoke. In turn what is now Hot AC “Mix 93.5” has assumed the WJJS call letters indicating a move of the Roanoke half of the CHR “JJS” simulcast moving to the Class A 93.5 licensed to Salem.