Joe Town Arrives In St. Joseph
Eagle Communications has flipped Sports “ESPN 1550” KESJ St. Joseph MO and its recently launched translator 107.5 K298DA St. Joseph to Classic Hits “Joe Town 107.5“.
Positioned as “80s, 90s & More”, the new format creates a younger focused Classic Hits competitor to Orama Inc.’s 1270 KGNM/102.5 K273BF which positions as playing 1960s through 80s.
General Manager Doug Schmitz told the St. Joseph Post, “With the desire to put on an 80s and 90s format here in St. Joseph, music that was played several years ago on KKJO making a resurgence in popularity and with 107.5, the FM signal for KESJ now available to use, it was a great opportunity to put the 80s and 90s music back on the air here in St. Joseph.”
KESJ will retain all of the high school sports coverage that existed with the former Sports format.