[membership level="2,3"] <img src="https://radioinsight.com/wp-content/images/2019/10/christmas1025-200x200.png" alt="Christmas 102.5 My 102.5 WMYI Greenville Spartanburg" width="200" height="200" class="alignright size-thumbnail wp-image-181433" />When iHeartMedia's 102.5 WMYI Greenville SC comes out of its annual Christmas music run, it will do so with a new format. Unlike previous years, the former Hot AC “<strong>My 102.5</strong>” dropped its <a href="https://radioinsight.com/headlines/181431/wmyi-drops-my-branding-for-christmas-102-5/">branding this year</a> to become "<a href="https://christmas1025.iheart.com/">Christmas 102.5</a>". On December 26 it appears WMYI will become Variety Hits "<strong>102.5 The Lake</strong>" following the registration of <a href="http://1025TheLake.com">1025TheLake.com</a>. Doing so would match the branding utilized by iHeartMedia's <a href="https://1029thelake.iheart.com/">102.9 WLKO</a> Charlotte and <a href="https://1065thelake.iheart.com/">106.5 WHLK</a> Cleveland while giving a full signaled format competitor to SummitMedia's "<a href="https://www.995jackfm.com/">99.5 Jack-FM</a>" W258CB/WJMZ-HD3. <hr /> Radio One Hip-Hop "<a href="https://boomphilly.com/">Boom 103.9</a>" WPHI Jenkintown/Philadelphia PA appears headed for a rebranding as the company registered <a href="http://1039HipHop.com">1039HipHop.com</a> and reserved social media accounts for it. WPHI <a href="https://radioinsight.com/ratings/philadelphia/">currently ranks</a> in a 22nd place tie with a 1.2 share of the Philadelphia market, well behind iHeartMedia's competing Hip-Hop "<a href="https://power99.iheart.com/">Power 99</a>" 98.9 WUSL's ninth place 4.0 share. <hr /> Cherry Creek Media Country simulcast "<a href="https://www.bigkickincountry.com/">Big Kickin' Country</a>" 94.9 KCIN Cedar City/107.3 KIYK St. George UT is also heading for a rebranding as KCIN prepares to complete its upgrade to a Class C and cover the entire market. Cherry Creek registered <a href="http://949NewCountry.com">949NewCountry.com</a>, <a href="http://NewCountry949.com">NewCountry949.com</a>, <a href="http://1073NewCountry.com">1073NewCountry.com</a> and <a href="http://NewCountry1073.com">NewCountry1073.com</a> which all currently redirect to a poorly spelled "<strong>94.9 New Coutnry</strong>" coming soon page. [/membership]