Entravision Communications Corporation (NYSE: EVC), a diversified global media and advertising technology company serving Latino consumers, announced today that the Shoboy Show hosted by Edgar “Shoboy” Sotelo is now being syndicated in Salt Lake City, Utah on KBMG-FM.
The Shoboy Show is a feel-good entertainment experience that’s real, relatable and fun. The morning show, which is featured on Entravision’s Latin Urban Fuego Hot Hits stations, targets young adults that prefer entertainment in English with a Latin twist. The Shoboy Show previously launched on August 25th in McAllen, TX (KKPS 99.5 FM), Sacramento, CA (KHHM 103.5 FM) and Stockton-Modesto, CA (KCVR 98.9 FM) and on October 12th in Albuquerque, New Mexico (KJFA AM-FM). Now with Salt Lake City, five stations are currently syndicating the program. Entravision has an exclusive sales agreement to represent the Shoboy Show nationally on a network basis.
WHEN: Monday – Friday 7:00am-11:00am MT, as of November 9, 2020
WHERE: Latino 106.3
“We are very excited to bring the top nationwide Shoboy Show to the Salt Lake City market,” said Nestor ‘Pato’ Rocha, Entravision’s VP of Audio Programming. “Following the success and excitement this program has generated in other markets across the U.S., we expect Salt Lake City listeners will welcome Edgar ‘Shoboy’ Sotelo with open arms and ears. We look forward to continuing to expand into additional markets as we create new opportunities for our network clients.”
“We’re thrilled to have Shoboy and his team join the Alpha Media Salt Lake City familia. His passion and energy is palpable,” said Mary Lee Robinson, VP/Market Manager of KBMG. “We’re looking forward to having Shoboy light up the airwaves on KBMG, Latino 106.3 FM.”
