WYSK Fredericksburg Goes Rhythmic
Free Lance Star’s 99.3 WYSK-FM Spotsylvania/Fredericksburg, VA dropped its Modern Rock format at noon today for Rhythmic CHR as “99.3 The Vibe”.
OM Paul Johnson described The Vibe as â€œA blend of contemporary Urban, Rythmic, and Top 40. Our tag line is Fredericksburgâ€™s New #1 Hit Music Station.â€ The station will be a blend of current format heavyweights like Alicia Keys, Chris Brown, Kanye West, and Sean Kingston, along with liberal doses of 80â€™s and 90â€™s dance, and even some 70â€™s Old School. The station has applied for the call letters WWVB.
â€œFredericksburg has no real CHR station, and no stations for the Urban audience,â€ Johnson explained. â€œWeâ€™re excited about tapping into an audience that is grossly underserved.â€
More at VARTV.com